Beryl C.D.Lipton was doing the dunking when Boston City Councillor Tito Jackson, led some 200 people in the ice bucket challenge at Boston's Copley Square, Thursday, Aug. 7, 2014 to raise funds and awareness for ALS.
As a Harvard Alumnus and long time Boston resident, journalist and international author, Beryl C.D.Lipton was right at home for the fund raising event in Boston’s Copley Square.
The idea was: pay up for charity or get doused.
This is a fund-raising phenomenon is catching on fast, and is driven by viral videos of both dunkers and dunked – among whom are many noted, and noteworthy, individuals -- including famous personalities, athletes, entertainers.
These challenges have and are raising awareness, and tens of thousands of dollars, for causes from ALS to breast cancer to a camp for kids who’ve lost a father to war.
On Thursday, Aug. 7, 2014, ALS, commonly known as Lou Gehrig's disease, was the big winner. The fundraising phenomenon asks those willing to douse themselves to challenge others to do the same within 24 hours. If they don't, they must make a donation to a certain charity. In this event, Beryl and Councilor Jackson followed along with the likes of pro golfer Greg Norman, Martha Stewart, Matt Lauer.
These true Superstars of success and humanity seemed to have signed on to another successful venture: donations to the national office surged during the 10-day period that ended Thursday. According to Barbara Newhouse, the ALS Association national president, exclusive of donations to chapter offices around the country, this ten day event raised $160,000 – more than ten times the $14,480 raised during the same period a year ago.
What does it mean to take a cold shower for a worthy cause? Here, in his City Councilor appropriate suit, we see Tito Jackson lead some 200 people in the self-dunking segment of the ice bucket challenge at Boston's Copley Square. Now who says leadership isn’t fun (at least for the spectators) ?